Listen, we can't give away all our creative secrets, but in our opinion the six classics listed here (in no particular order) are at the heart of every functional creative thinking library:
How to Think Like DaVinci, by Michael J. Gelb (©1998, Dell Publishing) - How can anyone possibly resist a book subtitled, "Seven Steps to Genius Every Day"? Through self-assessments, Q&As, and even recipes, Gelb's bestseller and its accom-panying workbook prove once and for all that genius is indeed made, not born.
The Big Book of Team-Building Games, by John Newstrom & Edward Scannell (©1998, McGraw-Hill) - Need to build a high-performance creative team? Use the exercises and activities in this book to build trust, foster collaboration, and stimulate problem solving in any industry.
ThinkerToys: A Handbook of Business Creativity, by Michael Michalko ( ©1991, Ten Speed Press) - Terrific mix of linear and intuitive techniques for generating ideas to solve even your most vexing business challenges.
Inspiration Sandwich: Stories to Inspire Our Creative Freedom, by Sark (©1992, Celestial Arts) - Don't be fooled by its simplistic feel. This charming, children's book-like collection of 43 ways to awaken your creative self wields real power.
Creative Whack Pack, by Roger von Oech (©1992, Creative Think/Warner Books) - Funky, fun book/card deck combo with hands-on creative strategies for turning your ideas into action. Color-coded cards let you play the role of explorer, artist, judge or warrior in uncovering, generating, evaluating and defending your ideas.
Why Didn't I Think of That?, by Charles W. McCoy (©2002, Prentice Hall Press) - Well, here's an unexpected angle...creative thinking advice from a former superior court judge. McCoy offers insights from the cases over which he’s presided to finally debunk the myth that left-brain thinking is limited to artsy types. Terrific "mental aerobics" challenge you to use your imagination in inventive ways.
About the Author
NJ copywriter Lisa Fahoury, a Certified Business Communicator and principal at Fahoury Ink in West Orange, is the editor of Creative Compost: Where Great Marketing Ideas Grow, a marketing newsletter focusing on offbeat promotion strategies. She is also the creator of the Think Like a Fish seminar series on creative thinking. Reach her at 973-324-2100 or follow her on Twitter: twitter.com/fahouryink.
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