You Can Never Have Too Much Klout

No, that's not a typo. "Klout" is actually klout.com, a free online service that measures a person's (or a company's) influence across all of their social networks.

As of this writing, more than 100 million people use Klout to measure, better understand and leverage their impact.

According to klout.com, content is key. Simply looking at a person's retweets and "likes" is only part of the influence story. Influence is also measured by comparing the amount of content created to the amount of audience engagement that content generates.

In fact, klout.com itself says, "The best strategy for obtaining a high Klout Score is to simply create great content." Then all you have to do is get your network actively engaged with that content.

Size matters, but so does quality
Klout certainly isn't the only service of this kind – there are many others, including Traackr.com and PeerIndex.com, to name just two. But Klout seems to have gained the most traction, at least for now.

Most online reviewers say Klout effectively evaluates the size and quality of a person's network, the content created, and how others interact with that content. However, the same reviewers have questioned some Klout analytics. Others note that the service can be gamed to a degree – they even tell you how to do it.

Klout scores are created using data from Twitter, Facebook, LinkedIn, Foursquare, YouTube and Google+, as well as other social media sites.

The influence-measurement landscape continues to shift with every passing month. As with everything about the social web, it's vital to stay current with this rapidly evolving aspect of new media – or at least know the score.

About the Author
NJ copywriter Lisa Fahoury, a Certified Business Communicator and principal at Fahoury Ink in West Orange, is the editor of Creative Compost: Where Great Marketing Ideas Grow, a marketing newsletter focusing on offbeat promotion strategies. She is also the creator of the Think Like a Fish seminar series on creative thinking. Reach her at 973-324-2100 or info@fahouryink.com.

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