Workshop on Newsletters Presented in Bridgewater
Bridgewater, NJ, December 2005 - The Middlesex-Somerset Marketing Club of the New Jersey Association of Women Business Owners (NJAWBO) hosted Lisa Fahoury during its November meeting. Fahoury presented a new workshop, Newsletters: Keeping You Top-of-Mind with Customers and Prospects.
The 90-minute session delved into the creation of a company newsletter as an effective marketing and promotion vehicle. Participants learned the advantages and drawbacks of print versus online, how to build a subscriber list, and the best ways to create compelling content.
In the so-called Information Age, "Everyone's a content provider, regardless of what you're actually selling," says Lisa Fahoury. "A thoughtful, well-written newsletter is one of the most effective marketing tools around, giving your customers interesting and actionable information while positioning you as a helpful expert in your field."
The newsletter workshop will also be presented to the North Central Jersey chapter of the National Association of Women Business Owners during its January dinner meeting at the Basking Ridge Country Club.
New Seminars for Veteran Women Business Owners
Hamilton, NJ, September 2005 - Lisa Fahoury, Chief Creative Officer of Fahoury Ink, has been selected by the New Jersey Association of Women Business Owners (NJAWBO) and the New Jersey Department of Labor (DOL) as an instructor for NJAWBO's new advanced training program.
The program, an outgrowth of the DOL's customized training for corporations, offers veteran NJAWBO members free workshops in areas ranging from financial management and strategic planning to selling skills. The goal of the program is to provide experienced business owners with the higher-level skills and insights necessary to bring their firms to the next level of growth and profitability.
Fahoury will lead a two-session course on "Building a Marketing Plan."
Says Fahoury, "With nearly 200,000 women-owned businesses in New Jersey, the state ranks just 40th in sales growth among these firms, according to the Center for Women's Business Research. These classes are an ideal first step, giving veteran business owners the push to take their organizations to new levels of economic growth."
For more information on the New Jersey Association of Women Business Owners (NJAWBO), call (609) 581-2121 or visit www.njawbo.org.
Fahoury Ink Partners with The Plus Factor on Managing and Marketing in a Time of Change
West Orange, NJ, June 27, 2005 - Fahoury Ink has joined with Millburn, NJ-based The Plus Factor to present Managing and Marketing in a Time of Change, a 45-minute workshop that combines Fahoury Ink's marketing know-how with the strategic planning prowess of The Plus Factor (theplusfactor.com).
According to The Plus Factor's Terry Viney, "All organizations are perfectly designed for the results they are getting. To change the results, you must first change the design."
Managing and Marketing in a Time of Change helps attendees to discover the power of strategic planning for effectively managing change, and take advantage of the opportunity it presents to retool the company's marketing message for maximum effectiveness. The workshop will be premiered at the Warren County Regional Chamber of Commerce during its July "Business Over Breakfast" on Wed, July 6th at Minebrook Golf Club, 500 Schooly's Mountain Road, Hackettstown. For more information, visit warrencountychamber.org.
For more information on Managing and Marketing in a Time of Change, contact Lisa Fahoury at (973) 324-2100 or Terry Viney at (973) 218-0120.
Lisa Fahoury Earns CTM Designation from Toastmasters International
West Orange, NJ, June 9, 2005 - Lisa Fahoury has earned the designation of Competent Toastmaster (CTM) from Toastmasters International.
To be named a CTM, Fahoury completed 10 wide-ranging presentations as part of Toastmasters' basic Communication and Leadership program. The program's goal is to train speakers in the use of effective communication tools such as vocal variety, gestures, props, and creating audience-appropriate material.
Fahoury, a member of the Summit Toastmasters club in Summit, NJ, now moves forward to the organization's Advanced Communication and Leadership program.
Summit Toastmasters is part of Toastmasters International, the worldwide public speaking organization that has helped millions develop their communication and leadership skills. Established in 1955, Summit Toastmasters is the second-oldest club in New Jersey.
For further information on Summit Toastmasters, visit summittoastmasters.com.
Fahoury Ink Principal Lectures at Governing Institute of NJ
West Orange, NJ, May 31, 2005 - Lisa Fahoury, Chief Creative Officer of Fahoury Ink, recently served as a guest lecturer for the Governing Institute of New Jersey, a Newark-based non-profit that helps potential community leaders develop and polish their skills.
Fahoury, a Certified Business Communicator, delivered a two-hour presentation on "Public Relations 101," which delved into effective press release writing, identifying media contacts, and developing mutually beneficial relationships with the press for the benefit of the community.
The Governing Institute of New Jersey (giofnj.org) is a non-profit, non-partisan educational institute based in Newark. Founded in 1998, its mission is to develop the leadership abilities of diverse potential leaders and empower them with skills and knowledge for effective coalition building around community public policy issues. For more information, visit www.giofnj.org.
For more information on The Governing Institute of New Jersey, contact Executive Director Clare Lagermasini at (973) 715-0734 or GIOFNJ@aol.com.
(caption) Taking the Lead on Leadership Clare Lagermasini, Executive Director of The Governing Institute of New Jersey (left) and instructor Lisa Fahoury of Fahoury Ink (right) assist a student with the writing of a press release.
Creative Thinking Seminar to be Presented to Mercer NJAWBO
Hamilton, NJ, May 21, 2005 - The Mercer Chapter of the New Jersey
Association of Women Business Owners (NJAWBO) will play host to Think Like a Fish: Develop Your Creativity and Jump-Start Your Business, a creative thinking workshop developed by Lisa Fahoury of West Orange, NJ-based Fahoury Ink.
According to Fahoury, the workshop helps business owners and managers see the value of creativity, and understand the important role it can play in the success of their business. "Creativity has gotten a bum rap over the years," says Fahoury. "Too many business owners equate it with being put on the spot, or dismiss it as the domain of specific professions, such as advertising, entertainment, or the arts. Meanwhile, they are overlooking the value of creativity as a problem-solving tool and a means for growing their business, regardless of their product or industry."
Think Like a Fish: Develop Your Creativity and Jump-Start Your Business is a 90-minute workshop that uses interactive tools and exercises to demonstrate creative skill-building techniques, then shows participants how they can be used in a variety of situations - from overcoming marketing hurdles to increasing sales, developing new products, or solving everyday business problems.
Fahoury will present Think Like a Fish on Tuesday, June 21, from 8:15 am-9:30 am at the Mercadien Group, 625 Quakerbridge Road, Hamilton, NJ. For further information, contact the Mercer County Chapter of NJAWBO at njawbomercer.org.