Fahoury Ink News Briefs


Fahoury Ink Launches New Workshop on Creating an Effective Tagline

West Orange, NJ, August 2006 - Fahoury Ink Chief Creative Officer Lisa Fahoury has added a new session to the company's lineup of popular educational seminars. In Six Steps to Developing a Power-Packed Tagline for Your Business, Fahoury takes attendees through the creative process of brainstorming and polishing an effective product or company tagline.

"Like the so-called 'elevator speech,' a really good tagline differentiates you from your competition in an instant," says Fahoury. "It tells potential customers exactly what your company does and how well you do it…all in ten words or less."

The new seminar presents examples of both effective and not-so-effective taglines, using them to illustrate the process of creating a unique positioning statement. For example, one of the first steps that Fahoury recommends when brainstorming tagline ideas is examining your competitive positioning. "Say your main competitor has taken a highly personal approach, using a touchy-feely tagline like 'We Love Our Customers' that in reality says absolutely nothing," she explains. "To differentiate yourself, consider a tagline that is much more hard-hitting, one that succinctly outlines a specific benefit of doing business with you rather than your competitor."

For information on hosting Six Steps to Developing a Power-Packed Tagline for your marketing staff, networking group, or business association, contact Lisa Fahoury at (973) 324-2100 or lisa@fahouryink.com.


Lisa Fahoury Named Contributor to National Business Trade Magazines

West Orange, NJ, July 2006 - Lisa O'Donnell Fahoury has been named a contributing writer for New York-based Paradise Publishing Co., publisher of two leading trade magazines for minority and woman business owners. Fahoury will serve as book review editor for Caribbean American & Hispanic Business Journal, which provides news and analysis on the business sector to the Caribbean American and Hispanic community, and Diversity Plus, which covers woman-owned and minority business opportunities and supplier diversity issues in the U.S. and abroad. Publishers and authors who wish to have their business-oriented books considered for review can call (973) 324-2100 or email lisa@fahouryink.com.


New Look for Creative Compost

West Orange, NJ, May 2006 - Fahoury Ink has relaunched its popular print newsletter with a new four-color design. Launched in 1999, Creative Compost: Where Great Marketing Ideas Grow offers offbeat ideas and practical tips for business owners and marketers. "New format, same fantastic content," says Jane Tabachnick, Business Development Manager for NYC's Industrial & Technology Assistance Corporation (ITAC). "One of the only newsletters I can't wait to see - it's always full of useful information. Lisa has succeeded in creating a voice that speaks to any size company and any level of technical expertise while still providing useful trend spotting information." Creative Compost is mailed quarterly to subscribers across the U.S. It features new product news, book reviews, and hands-on advice for improving both on- and off-line marketing.

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