Fahoury Ink News Briefs


Networking Skills Savvy for Seton Hall Students

South Orange, NJ, November 2008 - Fahoury Ink principal Lisa Fahoury, a Seton Hall University alumna, will return as a coach for the university's upcoming Pirate Mentor networking event, "Beyond Facebook: How to Network for Real," on December 4.

Sponsored by the SHU Career Center, the Student Alumni Association, the Public Relations Student Society of America, and the Association of Latino Professionals in Finance and Accounting, the event brings together students and alumni to offer practical tips for successful business networking.

Approximately 25 alumni mentors will be participating as networking coaches, stationed at various roundtables to coach students on a variety of networking dos and don'ts. This is Fahoury's second year serving as a coach at the event.

90-second Video on Marketing in a Challenging Economy

West Orange, NJ, November 2008 - Fahoury Ink principal Lisa Fahoury is featured in the "Diversity Report" video commentary from Diversity Plus magazine. The online videos, filmed at the recent Diversity Plus networking conference at Kean University in Union, NJ, feature a variety of experts commenting on issues ranging from negotiating skills to the supplier diversity registration process.

View Fahoury's clip for a brief commentary on marketing in a challenging economy

SBA and NJAWBO Sponsor Free Tagline-Writing Seminar

West Orange, NJ, September 2008 - The U.S. Small Business Administration and the NJAWBO Women's Business Center have joined together to sponsor a free marketing seminar, "Six Steps to Developing a Power-Packed Tagline," on November 5, 2008 in Newark.

During the three-hour workshop, Fahoury Ink principal Lisa Fahoury will guide participants through the strategic development process for creating highly effective product and corporate taglines.

The seminar, which is open to the public, will run from 10:00 AM to 1:00 PM at the SBA's NJ District Office, 2 Gateway Center, 15th Floor in Newark. To register, visit the NJAWBO Women's Business Center.

Fahoury Ink Celebrates 10 Years as NJ Copywriting Resource

West Orange, NJ, September 2008 - This month marks Fahoury Ink's 10th anniversary as the creative partner of choice for companies of all sizes and industries across the U.S. and Canada.

Says company principal Lisa Fahoury, "It's gratifying to look back and see how the company has grown over the past 10 years, especially when so many of our valued customers and strategic partners have been with us from the very beginning."

The company's focus originally mirrored Fahoury's own background in the publishing world, with clients drawn from the world of magazines, books, and newspapers. Today, Fahoury Ink's customer base represents a more diverse cross-section, including technology, non-profit, financial services, education, and professional associations.

Comments Fahoury, "We are blessed to work with forward-thinking marketers and entrepreneurs in so many different industries. Each day brings something new for us to learn and share with our clients."

For more information on Fahoury Ink's marketing messaging and strategy services, call (973) 324-2100.

Open House Supports West Orange Animal Welfare League

West Orange, NJ, February 2008 - As part of its recent Open House, Fahoury Ink asked its clients to support the work of the West Orange Animal Welfare League (WOAWL) by bringing donations for the organization's 'wish list.' Fahoury Ink's warm-hearted customers came through in a big way, donating nearly $400 in cash and supplies, including food, blankets, toys and treats for their furry friends. Owner Lisa Fahoury (center) had the welcome job of dropping off the donated goodies to WOAWL during a recent Adoption Day. We're delighted to report that Twizzle, the brindle-pit mix shown at right in the photo, found a new family the day we visited! For information on supporting the work of the WOAWL or adopting a pet, please call (973) 736-8689 or visit www.woawl.petfinder.com.


Need to Develop a Powerful Tagline for Your Business? Two Chances to Learn How

West Orange, NJ, January 2008 - Like a well-crafted elevator speech, a compelling tagline differentiates you from your competition in an instant, telling potential customers exactly what you do and how well you do it…all in ten words or less. But how can you develop the right tagline for your business or product?

Lisa Fahoury will review "Six Steps to Developing a Power-Packed Tagline for Your Business" during a hands-on workshop at two locations in February and March. The workshop will first be presented at the monthly dinner meeting of the Union Chapter of the New Jersey Association of Women Business Owners (NJAWBO) on February 28. For information and registration, visit union.njawbo.org.

An encore presentation of the session will be hosted by the Marketing Club meeting of the Middlesex-Somerset Chapter of NJAWBO on March 17. The morning meeting runs from 8:15 am- 10:30 am at Arbor Glen in Bridgewater, NJ. For information and registration, visit somersetnjawbo.org.

During both sessions, attendees will learn step-by-step techniques for developing a dynamic corporate or product tagline, from analyzing your competitive positioning to using effective brainstorming tools and researching right of use.

To host "Six Steps to Developing a Power-Packed Tagline for Your Business" or other marketing-related workshops at your company or professional organization, call (973) 324-2100 or visit fahouryink.com.


Business Development Article Appears in Forum Online Newsletter

West Orange, NJ, January 2008 - A Fahoury Ink educational article on the relationship between marketing and customer service has been published in the January 2008 issue of The Forum newsletter.

The Forum is produced by Renaissance Executive Forums, an international professional development organization with programs based on the peer advisory process. To access the article: http://executiveforums.com/enews/newsdetail.asp?ID=349.


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