Fahoury Ink News Briefs

2009

Newark SBA Hosts New Workshop on Media Buying Basics

Newark SBANewark, NJ, November 2009 — The U.S. Small Business Administration and the NJAWBO Women's Business Center have teamed up to sponsor a brand-new workshop, "Media Madness: Making the Most of Your Advertising Investment," at the SBA's Newark office.

Date: Wed, December 2, 2009
Time: 10:00 AM-12:00 PM
Location: U.S. Small Business Administration, NJ District Office
                   2 Gateway Center, 15th Floor
                   Newark, NJ 07102

Workshop participants will learn the basics of media buying and ad placement, including:

  • Finding and comparing potential publications or websites
  • Deciphering the dreaded rate card
  • Negotiating the best rates, placement, and add-ons
  • Differences and similarities between online and print media
  • Best practices for strong creative, including a compelling offer and call to action

Says NJAWBO WBC Business Education Coordinator Shannon Scocchio, "For growing companies that are considering advertising to promote their services, this workshop will provide them with the practical knowledge they need to make the most of their media budget."

For details and registration, visit the NJAWBO Women's Business Center or call (973) 507-9700.


NJAWBO Women's Business Center Sponsors Free Tagline-Writing Seminar

Newark, NJ, October 2009 — The Women's Business Center of the New Jersey Association of Women's Business Owners (NJAWBO) is hosting a return engagement of the popular seminar, "Six Steps to Developing a Power-Packed Tagline," at its Chatham offices on Tuesday, November 10.

During the workshop, Fahoury Ink principal Lisa Fahoury will guide participants through the strategic development process for creating highly effective product and corporate taglines.

The seminar, which is open to the public, will run from 10:00 AM to 12:30 PM at the Women's Business Center offices, located at Peapack-Gladstone Bank, 311 Main Street, Chatham. To register, visit the NJAWBO Women's Business Center or call (973) 507-9700.


Fahoury Ink to Participate in Business Careers Roundtable at Seton Hall University

South Orange, NJ, October 2009 — Lisa Fahoury, Fahoury Ink's Chief Creative Officer and a Seton Hall University alumna, will serve as a speaker at the university's "Exploring Business Careers" on-campus event on November 12.

Sponsored by the SHU Career Center, the roundtable event allows students to meet in a small group setting with local business professionals to explore careers ranging from management and accounting to marketing and entrepreneurship.

For more information, visit the SHU Career Center.


The Woman's Advantage Features Fahoury Ink in 2010 "Shared Wisdom" Calendar

2010 Shared Wisdon CalendarWest Orange, NJ, September 2009 — Fahoury Ink principal Lisa Fahoury was selected from over 3,500 submissions to be featured in The 2010 Woman's Advantage Shared Wisdom Calendar. The bestselling annual calendar provides advice for women business owners from influential women leaders across the US and Canada.

Mary Cantando, Growth Expert of The Woman's Advantage, announced that Fahoury's advice on creating an effective brand will be included in the just-released calendar.

"Lisa Fahoury's quote was selected because it was powerful yet easy to understand. Her idea is relevant to almost every woman in business today," says Cantando. "Women business owners and those who dream of starting a business will learn so much from the advice provided by Lisa and the other successful women quoted in the calendar."

The Woman's Advantage 2010 Calendar provides sound bites of advice on key business issues including organization, promotion, sales, and human resources. Copies are available at WomansAdvantage.biz.


June Workshop Focuses on Leveraging Technology for Improved Performance

West Orange, NJ, June 2009 — Fahoury Ink will take part in "Connectivity • Productivity • Efficiency: Leveraging Technology for Better Business Performance," a no-cost workshop focusing on the use of technology for improved business performance.

Date: Tuesday, June 16
Time: 8:00 a.m. to 10:00 a.m.
Location: Hampton Inn, 255 Davidson Avenue, Somerset, NJ
RSVP by: 6/12

Fahoury Ink joins strategic partners Component Web Services and Nu-TEL Communications in presenting the workshop, which is designed to deliver actionable tips for leveraging the power of technology across multiple facets of your business – from your phone system to online collaborative and communication tools.

During the workshop, Fahoury Ink principal Lisa Fahoury will discuss the relationship between technology and marketing, specifically the role of social media in today's marketing plans. Register now or call (973) 324-2100 for more information.


Fahoury Ink Selected for NJ's First •Entrepreneurial Pioneers• Program

West Orange, NJ, May 2009 — Fahoury Ink has been chosen to participate in the inaugural New Jersey Entrepreneurship Pioneers Initiative (EPI) at Rutgers University in Newark.

The nine-month EPI program is a unique partnership between Rutgers University's Center for Urban Entrepreneurship and Economic Development and Small Business Development Center, the Institute for Entrepreneurial Leadership, and the Greater Newark Business Development Consortium. It offers first-generation entrepreneurs business growth tools ranging from training and counseling to networking opportunities and access to local financial resources.

Fifty businesses were selected from hundreds of applicants to participate in the program, which kicked off on May 15th and runs through January 2010.

Says Chief Creative Officer Lisa Fahoury, "We're thrilled to have been chosen for EPI, and excited to join the many outstanding businesses taking part in the program. We look forward to learning from our fellow entrepreneurs and collectively taking a great leap forward in the growth trajectory of our businesses over the next nine months."


Tagline Writing Seminar Returns to Newark SBA

Newark, NJ, March 2009 — The U.S. Small Business Administration and the NJAWBO Women's Business Center will again present "Six Steps to Developing a Power-Packed Tagline" at the SBA's Newark offices.

During the three-hour workshop, Fahoury Ink principal Lisa Fahoury will guide participants through the strategic development process for creating highly effective product and corporate taglines.

Date: Wednesday, May 20
Time: 10:00 AM to 1:00 PM
Location: U.S. Small Business Administration
NJ District Office
2 Gateway Center, 15th Floor
Newark, NJ

For details and registration, visit the NJAWBO Women's Business Center.


Wayne Y to Host "Top Marketing Mistakes" Workshops in May

Newark, NJ, March 2009 - As part of its Business Women's Networking Breakfast series, the YM-YWHA of North Jersey will host Fahoury Ink's popular 90-minute workshop, "Top 10 Marketing Mistakes…Don't Be a Victim!" The event is scheduled for Tuesday, May 12 from 9:15-10:45 AM.

Open to the public, this free workshop pinpoints the 10 most commonly seen marketing mistakes, and provides useful tips for sidestepping them on the way to business growth:

  • Developing a powerful and consistent Unique Selling Proposition (USP)
  • Where you can – and can't – skimp on marketing support
  • Why customer service is a critical component of every marketing plan, and much more

Participants will come away with a "brain-ful" of actionable ideas for strengthening their marketing mindset and improving their company's return on investment.

The YM-YWHA of North Jersey is located at One Pike Drive in Wayne, NJ. For information and registration, visit the Y online.


NJAWBO Women's Business Center Sponsors Free Tagline-Writing Seminar

Chatham, NJ, February, 2009 — The Women's Business Center of the New Jersey Association of Women's Business Owners (NJAWBO) is hosting a free marketing seminar, "Six Steps to Developing a Power-Packed Tagline," on Tuesday, March 17th in Chatham.

During the three-hour workshop, Fahoury Ink principal Lisa Fahoury will guide participants through the strategic development process for creating highly effective product and corporate taglines.

The seminar, which is open to the public, will run from 10:00 AM to 1:00 PM at the Women's Business Center offices, located at Peapack-Gladstone Bank, 311 Main Street, Chatham. To register, visit the NJAWBO Women's Business Center.


Fahoury to Lecture at Governing Institute's Winter Leadership Institute

Willingboro, NJ, January 2009 The Governing Institute of New Jersey (GINJ) has invited Fahoury Ink principal Lisa Fahoury to present "The Changing Role of the Media" at its 14th Leadership Institute.

Over the last decade, GINJ has trained a diverse group of emerging leaders from all walks of life. Its Leadership Institute is a six-week program that enables attendees to attain the skills necessary for more active involvement in their local communities.

The company's focus originally mirrored Fahoury's own background in the publishing world, with clients drawn from the world of magazines, books, and newspapers. Today, Fahoury Ink's customer base represents a more diverse cross-section, including technology, non-profit, financial services, education, and professional associations.

For more information on The Governing Institute of New Jersey, contact Executive Director Clare Lagermasini at (973) 715-0734 or ginj98@verizon.net.

 

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