Fahoury Ink News Briefs

Fahoury Cancer Research Fundraising Featured in Student Documentary

New Brunswick, NJ, December 2010 — NJ copywriter Lisa Fahoury's participation in a fundraising event for the St. Baldrick's Foundation was the subject of a documentary film created by a Rutgers University student.

The eight-minute film, titled "Introspection," was created by Rutgers sophomore Kelsey Flanigan for her fall 2010 course, Documentary Filmmaking for Writers. It followed Fahoury during a day-long head shaving event for the nonprofit St. Baldrick's, which raises funds for pediatric cancer research.

Fahoury and her husband, Raymond, were first-time "shavees" at the event. Together raised nearly $7,000.

The documentary premiered at an on-campus student film festival on December 14, and is an entry in the prestigious 2011 New Hope Film Festival.

Says Fahoury, "Kelsey is a talented young filmmaker, and it was a real privilege to be chosen as the subject for her documentary – and to help get the word out on the wonderful work of St. Baldrick's. It's been the experience of a lifetime."

NJ Copywriting Firm's October Fundraiser Nets $2200 for Local Animal Welfare League

WOAWL Donation

Fahoury Ink owner Lisa Fahoury (right) presents a donation check to the volunteers of the West Orange Animal Welfare League, including Vice President Elaine Gibson (left) and President Sandy Rubin (center).

West Orange, NJ, November 2010 — NJ copywriter Lisa Fahoury was beyond thrilled to present a check for $2254.71 to the non-profit West Orange Animal Welfare League (WOAWL) to support its efforts in caring for and placing homeless pets across Essex County.

In support of October's designation as "Adopt a Shelter Pet" month, Fahoury Ink had pledged 10% of its monthly billings to the WOAWL – and ended up having a record-setting month despite the continuing economic turmoil.

"Thanks to several new clients – as well as long-time accounts who made sure they wrapped up their current projects within the month – we were able to generate billings that were higher than anticipated," says Fahoury. "It couldn't have happened in a better month, and we can't thank our clients enough for supporting Fahoury Ink in this effort."

Adds WOAWL President Sandy Rubin, "Our goal is to have as many animals vetted and altered before they are placed, and Fahoury Ink's donation will help us reach that goal."

Fahoury presented the donation check last month, with an oversized display check that was graciously donated by two long-time Fahoury Ink partners: SJF Studios (design) and James Howard, Inc. (printing).

WOAWL has many wonderful animals awaiting loving homes. Visit woawl.petfinder.org for photos and descriptions, along with dates for upcoming adoption days, or call (973) 736-8689 for more information on the West Orange Animal Welfare League.

Fahoury Among Finalists in Speaking Contest

East Hanover, NJ, November 2010 — NJ copywriter Lisa Fahoury was recently among the finalists in a Table Topics contest presented by District 83 of Toastmasters International.

Table Topics gives speakers an opportunity to hone their extemporaneous speaking skills. Contestants are given a random general interest question to which they must present an immediate one-to-two-minute response, and are judged on criteria ranging from organization and delivery to effective use of language.

Fahoury, a long-time member of the Summit Toastmasters club in Summit, NJ, won her club, area and division contests, which made her eligible to compete in the District 83 event. The contest was held in East Hanover, NJ, in conjunction with the district's Fall 2010 conference.

Toastmasters International is a nonprofit educational organization that teaches public speaking and leadership skills through a worldwide network of clubs. The organization currently has more than 260,000 members in over 12,500 clubs across 113 countries.

Integrated Marketing Seminar from inBiz Connection on September 28th

Fairfield, NJ, September 2010 — Join Suburban Essex Magazine & inBiz Connection for a small business seminar and networking event on Tuesday, September 28.

David Black, founder and creator of Suburban Essex magazine and The Best of Essex, will join panelists Lisa Fahoury and TC Coleman, CEO of Upward Action, Inc., a marketing and branding firm, to share insights on the power of integrated marketing and why it is essential to small business success.

Seats are limited at $75 per person. The workshop is free to members of the inBiz Connection.

Date: Tuesday, September 28
Time: 6:00 PM
Location: The Manor, 111 Prospect Ave, West Orange, NJ

To register, call Vicinity Media Group at (973) 276-1688. Looking forward to seeing you there!

Cross a Copywriting Project Off Your List and Help a Furry Friend in Need

West Orange, NJ September 2010 — In support of October's National Adopt a Shelter Pet month, NJ copywriting firm Fahoury Ink will donate 10% of its billed project income to the West Orange Animal Welfare League (WOAWL) to benefit the many homeless pets in the shelter's volunteer care.

WOAWL is a non-profit, all-volunteer organization dedicated to the rescue and placement of stray and abandoned animals in the West Orange, NJ area.

"We've had a long-standing relationship with the West Orange Animal Welfare League and I'm always completely amazed and touched by the capacity for caring that the volunteers have," says Lisa Fahoury, chief creative officer of Fahoury Ink. "They take such great care of the animals – and all the cats, dogs, and other pets at the shelter deserve to find a perfect 'forever home'. In the meantime, we're glad to support them in any way we can."

In 2008, the WOAWL was the beneficiary when Fahoury Ink held an open house at its new offices. Attendees were asked to contribute items from the WOAWL's wish list, and responded with nearly $400 in food, supplies and cash donations.

Last December, Fahoury Ink made a donation to the WOAWL on behalf of its clients in lieu of holiday gifts.

"If you have a project on hold or have something sitting on the backburner, now is a great time to utilize our creative services to get it done – and lend a hand to a worthy cause in the process," says Fahoury.

The promotional period for the fundraiser will run from October 1 to October 31, and applies to any project for which time is billed during the month. Additional donations to the WOAWL are also most welcome.

For more information on the West Orange Animal Welfare League and the adoptable pets currently available, visit woawl.petfinder.org or call (973) 736-8689.

Shaving the Way to Conquering Childhood Cancer

West Orange, NJ, August 2010 — On September 18, NJ copywriter Lisa Fahoury is getting the haircut of a lifetime. She's volunteered to go under the clippers at a St. Baldrick's event to raise money for childhood cancer research – going bald in solidarity with kids battling this terrible disease.

The fundraising event will be held at The Friendly Sons of the Shillelagh Club, 648 Prospect Avenue in West Orange, New Jersey, starting at 3PM. Joining Fahoury in the head-shaving is her husband, Raymond, and an ever-growing number of shavees (24 to date) and St. Baldrick's volunteers.

Says Lisa Fahoury, "I'm thrilled and touched with all the calls and emails expressing support, and the unbelievably generous donations from our clients, colleagues, friends, and family. St. Baldrick's is proof that one person, one shaved head, even one dollar can make a difference in the fight against childhood cancer.”

To support Fahoury in her fundraising, visit http://www.stbaldricks.org/participants/lfahoury. Fahoury is also blogging about her experiences at http://fahoury.blogspot.com/.

Now celebrating its 10th anniversary, the St. Baldrick's Foundation began as a challenge between three businessmen who wanted to give back to the community and created St. Baldrick's. The first St. Baldrick's event took place on March 17, 2000 in New York City. Since then, the organization has raised nearly $90 million to support childhood cancer research. For more information, visit stbaldricks.org.

Incoming West Orange Mayor Names Lisa Fahoury to Transition Team

West Orange, NJ, July 2010 — West Orange Mayor-Elect Robert D. Parisi named Fahoury Ink Chief Creative Officer Lisa Fahoury to the transition team that will assist in the establishment of his administration in coming months.

According to Parisi, "Transition team members will serve a variety of outreach functions, from evaluating opportunities to improve the processes of local government to opening the lines of communication between residents and municipal officials."

Says Fahoury, "I's a privilege to be asked to serve in this capacity. I look forward to working with Mayor Parisi and my fellow transition team members to get the new administration off to the strongest possible start."

The transition team draws on a wide range of voices from across the community, including local attorneys, leaders of organizations such as the West Orange Education Foundation, Juvenile Conference Committee, and Library Board, a member of the West Orange Zoning Board, and a former municipal director. For more information on transition team activities, visit www.westorange.org.

Tagline Seminar to be Hosted by NJ SBDC

Parsippany, NJ, June 2010 — The NJ Small Business Development Center (SBDC) at Centenary College has engaged Lisa Fahoury to present a two-hour training workshop, "Six Steps to Developing a Power-Packed Tagline," as part of its summer and fall sessions.

The workshop, which takes participants through Fahoury Ink's unique step-by-step methodology for tagline development, will be presented at the Centenary College Learning Center, 300 Littleton Road, Parsippany, NJ, on two dates: June 22 and October 14, both from 9:00AM – 11:00AM. Cost is $35.

To register for the June 22 session, visit http://www.nw-njsbdc.com/morrisevents.php.

One of 11 centers across New Jersey, the NJ SBDC at Centenary College helps small businesses advance to the next level. Services include private consulting sessions with experienced business counselors, public workshops, and customized on-site workshops for workforce development. For more information, visit nw-njsbdc.com.

Fahoury Ink Receives PANYNJ Certification

New York, NY, April 2010 — The Port Authority of New York and NJ (PANYNJ) has certified Fahoury Ink as a Woman-owned Business Enterprise and Small Business Enterprise (W/SBE) through its Office of Business & Job Opportunity (OBJO).

Fahoury Ink LLC principal Lisa Fahoury spoke about the networking and business development opportunities represented by the PANYNJ certification. "The Port Authority has made a tremendous commitment to ensuring that small businesses gain access to the information and resources they need to compete at a higher level. The OBJO team has been remarkably gracious and helpful in directing us to the right contacts and helping us make valuable connections, not just within the Port Authority itself, but among its prime contractors as well."

The certification is already paying dividends, as Fahoury Ink has been engaged to create content for several issues of the OBJO's quarterly online newsletter, The Opportunity Report.

Says Fahoury, "It's been a pleasure working with The Port Authority's team thus far, and we look forward to helping spread the word about the invaluable business development resources available through the OBJO."

Fahoury Serves on "Pitch-It" Panel for NJAWBO WBC

Newark, NJ, March 2010 — Marketing is all about being memorable. And nowhere is it more important to be memorable than in your elevator pitch or business introduction.

That's why Fahoury Ink's Chief Creative Officer Lisa Fahoury jumped at the opportunity to serve on a recent "Pitch-It" Panel for the NJAWBO Women's Business Center (WBC) during its daylong E3 conference at NJPAC.

Says Fahoury, "Whether you're engaging with a prospect, meeting with a potential funding source, or chatting with someone who could become a strategic ally, your pitch is one of the most important tools in your business arsenal."

According to Penni Nafus, Director, NJAWBO's Women's Business Center and organizer of the event, the panel was conceived as a fast-paced, instant feedback vehicle for business owners to deliver their three-minute pitch and have it assessed from various perspectives: that of a marketer, a lender, and a business consultant.

"Lisa was asked to be the marketing representative because of her extensive experience in the industry, her commitment to helping business owners succeed, and her ability to make quick and accurate evaluations of marketing initiatives," says Nafus.

Fahoury and her fellow panelists, Mary Adelman, Assistant Director, Centenary College Small Business Development Center, and Darlene DeRitter, Assistant VP and Commercial Loan Officer, TD Bank, offered feedback to over a dozen participants over the course of the day. "It was interesting to witness the variety of approaches these entrepreneurs took in crafting their pitches," she says, "and personally very rewarding to be able to offer guidance on how each participant might consider strengthening their presentation."

Newark SBA Hosts New Workshop on Media Buying Basics

Newark SBANewark, NJ, February 2010 — The U.S. Small Business Administration and the NJAWBO Women's Business Center have teamed up to sponsor a brand-new workshop, "Media Madness: Making the Most of Your Advertising Investment," at the SBA's Newark office.

Date: Wed, February 11, 2010
Time: 10:00 AM-12:00 PM
Location: U.S. Small Business Administration, NJ District Office
                  2 Gateway Center, 15th Floor
                  Newark, NJ 07102

Workshop participants will learn the basics of media buying and ad placement, including:

  • Finding and comparing potential publications or websites
  • Deciphering the dreaded rate card
  • Negotiating the best rates, placement, and add-ons
  • Differences and similarities between online and print media
  • Best practices for strong creative, including a compelling offer and call to action

Says NJAWBO WBC Business Education Coordinator Shannon Scocchio, "For growing companies that are considering advertising to promote their services, this workshop will provide them with the practical knowledge they need to make the most of their media budget."

For details and registration, visit the NJAWBO Women's Business Center or call (973) 507-9700.

Newark SBANJ Copywriter Lisa Fahoury Completes Premiere Entrepreneurship Pioneers Program at Rutgers University

West Orange, NJ, January 2010 — NJ copywriter Lisa Fahoury has been awarded a certificate of completion for the nine-month Entrepreneurship Pioneers Initiative (EPI) held at Rutgers University in Newark.

The first-ever program brought together first-generation entrepreneurs in a collaborative setting to share ideas and receive counseling on key business drivers from technology and financing to exit strategies. EPI was created in partnership with Rutgers University's Center for Urban Entrepreneurship and Economic Development and Small Business Development Center, the Institute for Entrepreneurial Leadership, and the Greater Newark Business Development Consortium. It was funded by the North Jersey Partners through a grant provided by the U.S. Department of Labor Employment and Training Administration.

Fahoury is shown above during the program's graduation ceremony with Dr. Jeffrey Robinson, Assistant Professor for Management and Global Business at Rutgers Business School.

Says Fahoury, "I'm very much appreciative of the effort that went into coordinating this innovative program. We've made some valuable contacts and picked up actionable advice for keeping our business moving in the right direction."


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