Marketers are doubling down on video content in 2025. If you’re struggling to choose the right tools, we’ve done the homework.
Authored by: Lisa Fahoury
Closing the B2B Content Consumption Gap
Authored by: Lisa Fahoury October 2, 2024Results are in for NetLine’s 2024 State of B2B Content Consumption and Demand Report for Marketers. Here’s what you need to know to keep busy eyeballs on your content.
Does Your Content Library Need a Glow-up?
Authored by: Lisa Fahoury September 18, 2024Have a nice library of content assets? Awesome. Before resharing or repurposing, take a minute to eyeball them for any needed touch-ups.
Ranking Subject Line Analyzers: A Contrarian Perspective
Authored by: Lisa Fahoury September 4, 2024Subject line analyzers have their place when it comes to evaluating potential success. But here’s why high scores should never be the final factor in decision-making.
Prompt practice makes perfect (say that three times fast!) Tips to up your AI prompt game for better marketing content.
A little playful or unexpected humor goes a long way to engage new audiences. See if cheeky is right for your brand.
The ’90s called — they want their case study format back. Today, it’s all about storytelling for maximum impact.
Since Q3 is coming in hot, now’s the time to revisit your 2024 content marketing strategy and make sure your content is performing up to expectations.
A recap of some current faves for boosting your creative juices when creating new content marketing assets.
Recharging Creative Teams: 7 Tips for CMOs & Creative Directors
Authored by: Lisa Fahoury March 6, 2024Creative leads have a unique challenge when it comes to motivating their teams. Here’s some inspiration for reviving their spark.