Research shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. So, if it’s such a big opportunity to build your brand, why aren’t more businesses going all in?
7 Brand-building Benefits of a LinkedIn Co Page
Tired of getting incomplete or inaccurate content proposals? Find out what information copywriters really need to answer your next RFP — and how honesty gets you the best possible outcome.
How to Get an Accurate Copywriting EstimateCould your content marketing efforts use a little Marie Kondo? Use the tidying expert and best-selling author’s methodology for cleaning, organizing and purging to transform chaos into on-point content.
Give Your Marketing Content a Spring Cleaning
Beat the Clock: Productivity Tips from the Small Business Trenches
Authored by: Lisa Fahoury February 24, 2021If you’re like most business owners, you’ve probably lost track of how many times you’ve uttered the phrase, “There’s just not enough time in the day.” Try these 5 tips for regaining control over your day.
Beat the Clock: Productivity Tips from the Small Business Trenches
Hey Marketing: Play Nicer with Your Sales Team
Authored by: Lisa Fahoury February 10, 2021The relationship between sales and marketing can be like oil and water — never the two shall completely mix. Often, the problem stems from the perception that marketing is just not giving sales the right tools to seal the deal.
Hey Marketing: Play Nicer with Your Sales Team
What’s the Worst that Could Happen? Exploring the Possibilities with Reverse Brainstorming
Authored by: Lisa Fahoury January 27, 2021Search for “creative problem solving” and you’ll find yourself wading through more than half a million entries. One of the more interesting approaches is reverse brainstorming.
What’s the Worst that Could Happen? Exploring the Possibilities with Reverse Brainstorming