Content marketing has a middle child and it’s name is mid-funnel content. And just as it’s an essential role in the family, it’s also a critical piece of your content plan, delivering the right information at the right time.
Mastering Mid-Funnel Content
Authored by: Lauren Harris December 16, 2020Mastering Mid-Funnel Content
Why You’re #Failing at Content Marketing
Authored by: Lisa Fahoury December 2, 2020Research from the Aberdeen Group shows that companies with a “Best-in-Class” content marketing strategy are enjoying five times higher revenue contribution from content than their peers. Not among them? Here’s why.
Why You’re #Failing at Content Marketing
Timeless Marketing Takeaways from the Macy’s Thanksgiving Day Parade
Authored by: Lisa Fahoury November 18, 2020It’s a holiday tradition that attracts over 50 million viewers every year (well, usually). So how does the Macy’s annual shindig maintain success with no signs of slowing down?
Timeless Marketing Takeaways from the Macy’s Thanksgiving Day Parade
Five Ways Customer Service = Marketing
Authored by: Lisa Fahoury November 4, 2020Are you a non-believer when it comes to viewing customer service as an integral component of your marketing plan? Read on for five eye-opening reasons to embrace the importance of stellar service in marketing.
Five Ways Customer Service = Marketing
Life’s Simply Too Short for a Boring Bio
Authored by: Lisa Fahoury October 21, 2020Interesting people deserve interesting bios! Whether you’re developing an “About Us” for your website or an introduction for your next event, why settle for cookie-cutter when you can tell a memorable story?
Life’s Simply Too Short for a Boring Bio
Marketing Lessons from “Saturday Night Fever”
Authored by: Lisa Fahoury September 30, 2020Rarely a day goes by without hearing a song from the soundtrack of Saturday Night Fever. That’s pretty astonishing when you consider the film was released in late 1977 — 43 years ago. Some interesting lessons in longevity for today’s brands.
Marketing Lessons from “Saturday Night Fever”