It’s safe to say that visual social media platforms are a huge hit with brands, consumers and potential customers. But with limited time or resources, how do you decide between the two?
Instagram vs. Pinterest: Which Makes the Most Sense for Your Marketing Strategy?
Authored by: Lauren Harris August 24, 2020Instagram vs. Pinterest: Which Makes the Most Sense for Your Marketing Strategy?
The pandemic has changed our daily lives in more ways than one — right down to the words we use to communicate. If you’re falling into a content rut with the same tired language, here are some alternatives.
How to Sidestep COVID-related Content Clichés
What does your ideal customer look like? A buyer persona — the fictional representation of your mystical perfect fit — guides your content to generate the right traffic.
Get to Know Me! Developing an Accurate Buyer Persona
What good is fabulous content if nobody sees it? When it comes to getting your content in front of the audience it deserves, here are four of our favorite tools to amplify your content marketing efforts.
Tried and True Content Amplification Tools
Did you know that 91% of U.S. adults like to receive promotional emails from companies they do business with? But many businesses have stopped trying to grow their email list. Here’s why they’re wrong.
Your Email List: If You Build It, They Will Come
The majority of website visitors are anonymous when they arrive. That’s a lot of untapped sales potential. But thanks to increasingly sophisticated personalization technology, it’s getting easier to unmask them.
Serving Up Personalized Content to Anonymous Web Visitors