Are you a non-believer when it comes to viewing customer service as an integral component of your marketing plan? Read on for five eye-opening reasons to embrace the importance of stellar service in marketing.
Five Ways Customer Service = Marketing
Authored by: Lisa Fahoury November 4, 2020Five Ways Customer Service = Marketing
Life’s Simply Too Short for a Boring Bio
Authored by: Lisa Fahoury October 21, 2020Interesting people deserve interesting bios! Whether you’re developing an “About Us” for your website or an introduction for your next event, why settle for cookie-cutter when you can tell a memorable story?
Life’s Simply Too Short for a Boring Bio
Marketing Lessons from “Saturday Night Fever”
Authored by: Lisa Fahoury September 30, 2020Rarely a day goes by without hearing a song from the soundtrack of Saturday Night Fever. That’s pretty astonishing when you consider the film was released in late 1977 — 43 years ago. Some interesting lessons in longevity for today’s brands.
Marketing Lessons from “Saturday Night Fever”
Instagram vs. Pinterest: Which Makes the Most Sense for Your Marketing Strategy?
Authored by: Lauren Harris August 24, 2020It’s safe to say that visual social media platforms are a huge hit with brands, consumers and potential customers. But with limited time or resources, how do you decide between the two?
Instagram vs. Pinterest: Which Makes the Most Sense for Your Marketing Strategy?
The pandemic has changed our daily lives in more ways than one — right down to the words we use to communicate. If you’re falling into a content rut with the same tired language, here are some alternatives.
How to Sidestep COVID-related Content Clichés
What does your ideal customer look like? A buyer persona — the fictional representation of your mystical perfect fit — guides your content to generate the right traffic.
Get to Know Me! Developing an Accurate Buyer Persona