Did you know that 91% of U.S. adults like to receive promotional emails from companies they do business with? But many businesses have stopped trying to grow their email list. Here’s why they’re wrong.
Your Email List: If You Build It, They Will Come
The majority of website visitors are anonymous when they arrive. That’s a lot of untapped sales potential. But thanks to increasingly sophisticated personalization technology, it’s getting easier to unmask them.
Serving Up Personalized Content to Anonymous Web Visitors
Two Superheroes Pack More Punch: The Power of Joint Venture Marketing
Authored by: Lauren Harris March 24, 2020Batman vs Superman was more than just a major superhero showdown. It was actually a smart form of joint venture marketing — connecting two powerhouse brands to add measurable value to both.
Two Superheroes Pack More Punch: The Power of Joint Venture Marketing
A Business Conundrum: Does Sweating the Small Stuff Still Matter?
Authored by: Lisa Fahoury February 14, 2020I couldn’t help it – I called my husband from a business conference a few weeks ago because I needed a quick reality check from someone I trusted.
A Business Conundrum: Does Sweating the Small Stuff Still Matter?
9 Questions to Better Marketing Content
Authored by: Lisa Fahoury February 1, 2020It’s easy to shoot off quick direction to a copywriter and receive on-target, well-written content in return, right? In reality, great copy is a little harder to come by. Be sure to give that writer the information he or she needs to craft effective marketing prose.
9 Questions to Better Marketing Content
9 Secrets for Landing Pages with Out-of-this-World Conversion Rates
Authored by: Lisa Fahoury January 10, 2020Imagine how chaotic your home page would be if it was the landing spot for every single campaign or content resource you’ve published. Hence, the conversion-driving landing page.
9 Secrets for Landing Pages with Out-of-this-World Conversion Rates