Misleading marketing claims can get you into hot water in more ways than one. It’s just not worth the risk.
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Marketing Automation: Small Business Savior or Just Another Buzzword?
Authored by: Lauren Harris August 9, 2023Marketing automation has reached small business affordability. But is it right for you?
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Is AI a threat to the craft of copywriting? It’s actually just the opposite.
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How Brands are Working TikTok Magic
Authored by: Lisa Fahoury July 12, 2023With close to 700 million users, TikTok could be a marketing goldmine. But will it work for your brand?
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Authored by: Lisa Fahoury June 28, 2023Knowing your audience is Marketing 101. CMO David LaCombe lays out his process for getting to know your ideal customer.
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Love/Hate Relationship with Google? 7 Tips for Swoon-worthy Content
Authored by: Lisa Fahoury June 14, 2023It takes a careful balance of SEO tactics and skilled writing to stay on Google’s good side.
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