Marketers are doubling down on video content in 2025. Nearly, 78% of businesses are eager to make even more videos to enhance their marketing efforts. (Which is great because 83% of consumers want brands to roll our more video content.)
The biggest barrier for those who aren’t investing in video? Not knowing where to start.
Reimagining video marketing
Today’s video marketing isn’t just about selling — it’s about storytelling, connection and authentic communication. Whether it’s explainer videos, behind-the-scenes content, customer testimonials or creative storytelling, this powerful medium can be leveraged to build trust, demonstrate value and create meaningful connections.
The good news is marketers no longer need to be video editing experts to create compelling videos.
With so many video creation platforms to choose from, you don’t need expensive equipment or technical skills to bring your content to life. There’s a platform that can make you look like a video marketing expert!
We did the research, so you can check out and explore these tools to make your job easier.
CapCut. This tool is like having a patient, skilled coach at your side, so you can quickly edit and customize content to keep it fresh. CapCut is super user-friendly, offering advanced features like these:
- Multi-layer video editing, so you can overlay multiple video tracks, images and graphics
- A huge library of customizable visual effects and filters
- Audio editing capabilities, so you can easily add in music or voiceovers
- AI-powered subtitling
Descript. As a novice video creator, having tons of footage to edit quickly gets overwhelming. Descript can help save hours of manually editing and cleaning up text:
- Simplified ability to move, cut and delete sections as easily as editing a document
- Real-time collaborative editing
- Noise removal and audio enhancement
- AI-powered auto-captions
Wistia. You put all the time and effort into creating a video. Want to know how it’s performing? With Wistia, you can capture viewer information, track exactly how many people interact with your video and optimize your content strategy based on real data:
- Comprehensive viewer engagement metrics
- Audience segmentation and behavior analysis
- Viewer interaction analytics
- Professional video presentation features
Now you’ve got the tools. What about the content? From developing a video strategy to writing on-screen and voiceover scripts, we can help.
Ready for your closeup?
Video marketing doesn’t have to be complicated or expensive. Press record and try out these tools to help amplify your brand’s story.