What’s the first step toward breakthrough marketing content? Surprise! It’s the lowly creative brief.
Content creation
This category includes educational blog posts about the art & science of valuable content creation.
Research Your Way to More Successful Content
Authored by: Lauren Harris September 22, 2021Though content creation is often viewed as more art than science, it still requires research. Here’s a quick primer on smart questions to ask.
8 Insightful Marketing Lessons from The Simpsons
Authored by: Lisa Fahoury September 8, 2021Best. Marketing. Ever. With its 33rd season getting underway shortly, The Simpsons offers some surprising lessons about marketing.
Are the examples & references in your content helpful or just confusing? Stop losing readers by considering different perspectives.
The development of marketing content isn’t inexpensive. If you’re going to make the investment, be sure you have a plan for getting a sufficient level of return.
The sheer number and variety of martech tools out there can make your head spin. That’s why we’re doing the detective work. See which trending products and services are worth the hype.
Thought Leadership vs. Content Marketing: Why Your Brand Needs Both
Authored by: Lisa Fahoury May 5, 2021The terms thought leadership and content marketing are often used interchangeably. Here’s why they’re different — and why your content strategy needs both.
Typos follow me wherever I go. Websites. Presentations. Even restaurant menus. So I feel uniquely qualified to write on the topic of proofreading and the scourge of sloppy copy.
Tired of getting incomplete or inaccurate content proposals? Find out what information copywriters really need to answer your next RFP — and how honesty gets you the best possible outcome.
Beat the Clock: Productivity Tips from the Small Business Trenches
Authored by: Lisa Fahoury February 24, 2021If you’re like most business owners, you’ve probably lost track of how many times you’ve uttered the phrase, “There’s just not enough time in the day.” Try these 5 tips for regaining control over your day.