Gartner’s just-released marketing spend and strategy survey shows where CMOs are planning to invest in 2022. And the survey says…
Content marketing
This category includes educational blog posts on effective content marketing strategies & tactics.
Your robust content strategy may be completely missing a key target audience. You’ll be shocked when you hear who it is.
The Value of Influencer Marketing, Pt. 1: Are the Likes and Shares Worth it?
Authored by: Lauren Harris April 20, 2022When 80% of marketers say influencer marketing is effective, you need to be paying attention. But it is right for your brand?
Everything I Know About Content Marketing, I Learned from Basketball
Authored by: Lisa Fahoury March 23, 2022The lessons gleaned from college basketball — or any competitive sport, really — have much to teach us as content marketers.
Here are seven characteristics of the losers in the content marketing wars. Recognize any?
Content Marketing Faux Pas: 5 Ways to Derail Your Content Strategy in 2022
Authored by: Lauren Harris January 12, 2022New year, new approach. Let’s all resolve to park these content marketing pitfalls in the past, shall we?
Not Feeling the Love? 7 Tactics to Get More Eyeballs on Your Blog
Authored by: Lisa Fahoury December 29, 2021Writing great blog content isn’t enough anymore. Try these tactics to get your next post the attention it deserves.
Keeping Everyone on the Same Page: The Power of the Creative Brief
Authored by: Lisa Fahoury October 6, 2021What’s the first step toward breakthrough marketing content? Surprise! It’s the lowly creative brief.
Are the examples & references in your content helpful or just confusing? Stop losing readers by considering different perspectives.
The development of marketing content isn’t inexpensive. If you’re going to make the investment, be sure you have a plan for getting a sufficient level of return.