Marketing strategy & tactics

This category includes educational blog posts on proven marketing strategies and marketing tactics to improve your content marketing efforts.

Q&A: The Modern Role of Public Relations

The definition of PR has shifted substantially in the digital age. Media maven Jane Tabachnick shares her wisdom on what’s changed — and what hasn’t.

We’ve unpacked Wistia’s 2023 State of Video Report, and it’s clear you need a video marketing strategy — stat.

ChatGPT is just the start of the AI revolution. We asked early AI adopter Hector Vilches some tough questions about what’s up — and what’s next.

Sales enablement has the power to transform the buying process. But where do you get started? Keep reading.

Imagine if what you learned in Psych 101 holds the key to effective content development.

Could Statcounter rival Google Analytics for small business users? Let’s find out.

Think millennials don’t respond to print marketing? Guess again.

Marketers measure content performance with varying levels of success. Here’s the best framework we’ve found.

Informed Delivery from the USPS is nothing new. So why are marketers still not making the most of it?

What’s a proven way to increase followers, boost engagement and enhance brand loyalty? Run a social media contest.