Marketing strategy & tactics

This category includes educational blog posts on proven marketing strategies and marketing tactics to improve your content marketing efforts.

How Brands are Working TikTok Magic

With close to 700 million users, TikTok could be a marketing goldmine. But will it work for your brand?

Knowing your audience is Marketing 101. CMO David LaCombe lays out his process for getting to know your ideal customer.

It takes a careful balance of SEO tactics and skilled writing to stay on Google’s good side.

The definition of PR has shifted substantially in the digital age. Media maven Jane Tabachnick shares her wisdom on what’s changed — and what hasn’t.

We’ve unpacked Wistia’s 2023 State of Video Report, and it’s clear you need a video marketing strategy — stat.

ChatGPT is just the start of the AI revolution. We asked early AI adopter Hector Vilches some tough questions about what’s up — and what’s next.

Sales enablement has the power to transform the buying process. But where do you get started? Keep reading.

Imagine if what you learned in Psych 101 holds the key to effective content development.

Could Statcounter rival Google Analytics for small business users? Let’s find out.

Think millennials don’t respond to print marketing? Guess again.