Marketing strategy & tactics

This category includes educational blog posts on proven marketing strategies and marketing tactics to improve your content marketing efforts.

The Almighty Marketing Dollar — And Where CMOs are Spending It

Gartner’s just-released marketing spend and strategy survey shows where CMOs are planning to invest in 2022. And the survey says…

Learn what separates the great tagline from the merely good —and how you can create one of your own.

Your robust content strategy may be completely missing a key target audience. You’ll be shocked when you hear who it is.

Think the hard work is all behind you when your new site launches? To quote the late Gilbert Gottfried, “You fool!”

So you’re convinced an influencer could be right for your brand. Now what?

Being memorable in your branding matters. Because as Dr. Seuss says, “Why blend in when you can stand out?”

The lessons gleaned from college basketball — or any competitive sport, really — have much to teach us as content marketers.

Direct mail has had its ebbs and flows, but it’s rebounding in a big way in 2022. Here’s why…

Here are seven characteristics of the losers in the content marketing wars. Recognize any?

Staying relevant in 2022 means jumping on the video content bandwagon. Ready for your closeup?