The relationship between sales and marketing can be like oil and water — never the two shall completely mix. Often, the problem stems from the perception that marketing is just not giving sales the right tools to seal the deal.

Positive buzz is a business goldmine. But without the right contacts or budget, it can be hard to get your name out there. Check out these tools to help establish your brand as a thought leader.

It’s a holiday tradition that attracts over 50 million viewers every year (well, usually). So how does the Macy’s annual shindig maintain success with no signs of slowing down?

Are you a non-believer when it comes to viewing customer service as an integral component of your marketing plan? Read on for five eye-opening reasons to embrace the importance of stellar service in marketing.

Rarely a day goes by without hearing a song from the soundtrack of Saturday Night Fever. That’s pretty astonishing when you consider the film was released in late 1977 — 43 years ago. Some interesting lessons in longevity for today’s brands.

It’s safe to say that visual social media platforms are a huge hit with brands, consumers and potential customers. But with limited time or resources, how do you decide between the two?

Did you know that 91% of U.S. adults like to receive promotional emails from companies they do business with? But many businesses have stopped trying to grow their email list. Here’s why they’re wrong.