Inconsistencies — even small ones — in your marketing and messaging can quickly sink the momentum you’re trying to build. Here’s what you need to create a brand with staying power.
Marketing strategy & tactics
This category includes educational blog posts on proven marketing strategies and marketing tactics to improve your content marketing efforts.
The sheer number and variety of martech tools out there can make your head spin. That’s why we’re doing the detective work. See which trending products and services are worth the hype.
Putting a lot of time and resources into improving your SEO? Make sure it’s worth it by using domain authority as a success measure.
Thought Leadership vs. Content Marketing: Why Your Brand Needs Both
Authored by: Lisa Fahoury May 5, 2021The terms thought leadership and content marketing are often used interchangeably. Here’s why they’re different — and why your content strategy needs both.
Research shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. So, if it’s such a big opportunity to build your brand, why aren’t more businesses going all in?
Could your content marketing efforts use a little Marie Kondo? Use the tidying expert and best-selling author’s methodology for cleaning, organizing and purging to transform chaos into on-point content.
Hey Marketing: Play Nicer with Your Sales Team
Authored by: Lisa Fahoury February 10, 2021The relationship between sales and marketing can be like oil and water — never the two shall completely mix. Often, the problem stems from the perception that marketing is just not giving sales the right tools to seal the deal.
What’s the Worst that Could Happen? Exploring the Possibilities with Reverse Brainstorming
Authored by: Lisa Fahoury January 27, 2021Search for “creative problem solving” and you’ll find yourself wading through more than half a million entries. One of the more interesting approaches is reverse brainstorming.
Becoming a Media Maven: 4 Sites That Can Help
Authored by: Lisa Fahoury December 30, 2020Positive buzz is a business goldmine. But without the right contacts or budget, it can be hard to get your name out there. Check out these tools to help establish your brand as a thought leader.
Timeless Marketing Takeaways from the Macy’s Thanksgiving Day Parade
Authored by: Lisa Fahoury November 18, 2020It’s a holiday tradition that attracts over 50 million viewers every year (well, usually). So how does the Macy’s annual shindig maintain success with no signs of slowing down?