For many types of businesses, having a Google Business Profile is a must. Here’s how to optimize it & get more bang for your figurative buck.
Small business
With the exponential growth of AI, search has some smart new competition. Digital marketing maestro Mike Walker breaks down the implications for content.
Game-changing Design Tools for Non-artists
Authored by: Lauren Harris January 22, 2025When you don’t have the time or resources to engage a graphic design professional, here’s a bunch of DIY tools that work in a pinch to create credible content visuals.
2024 Content Marketing Trends for Savvy Small Business Owners
Authored by: Lisa Fahoury December 27, 2023Resolve to reap the full benefits of strategic content marketing this year using these trends.
Too Small for Thought Leadership? Think Again
Authored by: Lauren Harris December 13, 2023Here’s where being opinionated can pay off for small businesses.
The definition of PR has shifted substantially in the digital age. Media maven Jane Tabachnick shares her wisdom on what’s changed — and what hasn’t.
Could Statcounter rival Google Analytics for small business users? Let’s find out.
Direct Mail Meets Digital: The Power of Informed Delivery
Authored by: Lisa Fahoury December 28, 2022Informed Delivery from the USPS is nothing new. So why are marketers still not making the most of it?
Your robust content strategy may be completely missing a key target audience. You’ll be shocked when you hear who it is.
Think the hard work is all behind you when your new site launches? To quote the late Gilbert Gottfried, “You fool!”