The sheer number and variety of martech tools out there can make your head spin. That’s why we’re doing the detective work. See which trending products and services are worth the hype.
Brain Dump
Putting a lot of time and resources into improving your SEO? Make sure it’s worth it by using domain authority as a success measure.
Thought Leadership vs. Content Marketing: Why Your Brand Needs Both
Authored by: Lisa Fahoury May 5, 2021The terms thought leadership and content marketing are often used interchangeably. Here’s why they’re different — and why your content strategy needs both.
Typos follow me wherever I go. Websites. Presentations. Even restaurant menus. So I feel uniquely qualified to write on the topic of proofreading and the scourge of sloppy copy.
Research shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. So, if it’s such a big opportunity to build your brand, why aren’t more businesses going all in?
Tired of getting incomplete or inaccurate content proposals? Find out what information copywriters really need to answer your next RFP — and how honesty gets you the best possible outcome.
Could your content marketing efforts use a little Marie Kondo? Use the tidying expert and best-selling author’s methodology for cleaning, organizing and purging to transform chaos into on-point content.
Beat the Clock: Productivity Tips from the Small Business Trenches
Authored by: Lisa Fahoury February 24, 2021If you’re like most business owners, you’ve probably lost track of how many times you’ve uttered the phrase, “There’s just not enough time in the day.” Try these 5 tips for regaining control over your day.
Hey Marketing: Play Nicer with Your Sales Team
Authored by: Lisa Fahoury February 10, 2021The relationship between sales and marketing can be like oil and water — never the two shall completely mix. Often, the problem stems from the perception that marketing is just not giving sales the right tools to seal the deal.
What’s the Worst that Could Happen? Exploring the Possibilities with Reverse Brainstorming
Authored by: Lisa Fahoury January 27, 2021Search for “creative problem solving” and you’ll find yourself wading through more than half a million entries. One of the more interesting approaches is reverse brainstorming.