Is your website, social or blog marketing content failing to gain traction? Take a look at these 11 suggestions for boosting eyeballs and engagement.
Brain Dump
Becoming a Media Maven: 4 Sites That Can Help
Authored by: Lisa Fahoury December 30, 2020Positive buzz is a business goldmine. But without the right contacts or budget, it can be hard to get your name out there. Check out these tools to help establish your brand as a thought leader.
Mastering Mid-Funnel Content
Authored by: Lauren Harris December 16, 2020Content marketing has a middle child and it’s name is mid-funnel content. And just as it’s an essential role in the family, it’s also a critical piece of your content plan, delivering the right information at the right time.
Why You’re #Failing at Content Marketing
Authored by: Lisa Fahoury December 2, 2020Research from the Aberdeen Group shows that companies with a “Best-in-Class” content marketing strategy are enjoying five times higher revenue contribution from content than their peers. Not among them? Here’s why.
Timeless Marketing Takeaways from the Macy’s Thanksgiving Day Parade
Authored by: Lisa Fahoury November 18, 2020It’s a holiday tradition that attracts over 50 million viewers every year (well, usually). So how does the Macy’s annual shindig maintain success with no signs of slowing down?
Five Ways Customer Service = Marketing
Authored by: Lisa Fahoury November 4, 2020Are you a non-believer when it comes to viewing customer service as an integral component of your marketing plan? Read on for five eye-opening reasons to embrace the importance of stellar service in marketing.
Life’s Simply Too Short for a Boring Bio
Authored by: Lisa Fahoury October 21, 2020Interesting people deserve interesting bios! Whether you’re developing an “About Us” for your website or an introduction for your next event, why settle for cookie-cutter when you can tell a memorable story?
Marketing Lessons from “Saturday Night Fever”
Authored by: Lisa Fahoury September 30, 2020Rarely a day goes by without hearing a song from the soundtrack of Saturday Night Fever. That’s pretty astonishing when you consider the film was released in late 1977 — 43 years ago. Some interesting lessons in longevity for today’s brands.
Instagram vs. Pinterest: Which Makes the Most Sense for Your Marketing Strategy?
Authored by: Lauren Harris August 24, 2020It’s safe to say that visual social media platforms are a huge hit with brands, consumers and potential customers. But with limited time or resources, how do you decide between the two?
The pandemic has changed our daily lives in more ways than one — right down to the words we use to communicate. If you’re falling into a content rut with the same tired language, here are some alternatives.