The definition of PR has shifted substantially in the digital age. Media maven Jane Tabachnick shares her wisdom on what’s changed — and what hasn’t.
Brain Dump
Marketer vs. Machine: The Dos and Don’ts of AI-generated Content
Authored by: Lauren Harris May 3, 2023AI can be a boon to your workflow and productivity. But that’s only if you’re using it the right way.
Building a Video Marketing Strategy
Authored by: Lauren Harris April 19, 2023We’ve unpacked Wistia’s 2023 State of Video Report, and it’s clear you need a video marketing strategy — stat.
A Lesson in Content Marketing Mastery from the New York Times
Authored by: Lisa Fahoury April 5, 2023This masterful piece of New York Times content takes repurposing to new levels. Find out why.
ChatGPT is just the start of the AI revolution. We asked early AI adopter Hector Vilches some tough questions about what’s up — and what’s next.
Sales enablement has the power to transform the buying process. But where do you get started? Keep reading.
Content Marketing Lessons from Maslow’s Hierarchy of Needs
Authored by: Lisa Fahoury February 22, 2023Imagine if what you learned in Psych 101 holds the key to effective content development.
Could Statcounter rival Google Analytics for small business users? Let’s find out.
Marketing to Millennials: Don’t Underestimate the Power of Print
Authored by: Lauren Harris January 25, 2023Think millennials don’t respond to print marketing? Guess again.
Content Marketing ROI: Crawl, Walk, Run & Fly
Authored by: Lauren Harris January 11, 2023Marketers measure content performance with varying levels of success. Here’s the best framework we’ve found.