More businesses than ever are demonstrating to stakeholders what matters most to them on a human level.
Brain Dump
The Almighty Marketing Dollar — And Where CMOs are Spending It
Authored by: Lauren Harris July 13, 2022Gartner’s just-released marketing spend and strategy survey shows where CMOs are planning to invest in 2022. And the survey says…
Learn what separates the great tagline from the merely good —and how you can create one of your own.
Headlines That Hook: Are You Drawing in Readers or Driving Them Away?
Authored by: Lauren Harris June 15, 2022First impressions really do matter. And your headline can easily make or break your content.
Your robust content strategy may be completely missing a key target audience. You’ll be shocked when you hear who it is.
Think the hard work is all behind you when your new site launches? To quote the late Gilbert Gottfried, “You fool!”
The Value of Influencer Marketing, Pt 2: Finding the Right Person to Grow Your Brand’s Visibility
Authored by: Lauren Harris May 4, 2022So you’re convinced an influencer could be right for your brand. Now what?
The Value of Influencer Marketing, Pt. 1: Are the Likes and Shares Worth it?
Authored by: Lauren Harris April 20, 2022When 80% of marketers say influencer marketing is effective, you need to be paying attention. But it is right for your brand?
Random Thoughts on Creating a Memorable Small Business Brand
Authored by: Lisa Fahoury April 6, 2022Being memorable in your branding matters. Because as Dr. Seuss says, “Why blend in when you can stand out?”
Everything I Know About Content Marketing, I Learned from Basketball
Authored by: Lisa Fahoury March 23, 2022The lessons gleaned from college basketball — or any competitive sport, really — have much to teach us as content marketers.