When it comes to blogging, writing great content just isn’t enough. If you don’t put in the time and effort to promote it, you’ll probably end up with very little ROI. So, what are you waiting for? Here are some simple strategies to get more eyes on your blog content.
Create meaningful content
How well do you know your target audience? What topics or insights would truly help/engage/inspire the reader? First and foremost, don’t create content just for the sake of creating content. From how-tos to case studies to top 10 lists, make sure you’re pushing out high-quality content that’s relevant to your audience as well as your brand.
Blast it out
If the content is really good, people won’t mind being notified of your latest post via email. Take it a step further and compile a month’s worth of posts into a newsletter you send to subscribers regularly. Marketing automation tools like SharpSpring can be a great tool to set up and automate your email campaigns.
Invest in tools of the trade
Speaking of automation, ActiveCampaign is a customer experience automation tool that can monitor which pages on your site are most popular with your visitors. When you know what they’re reading and where they’re hanging out, you can set up email campaigns to send them blog posts that align with their interests.
Get social
As soon as you hit the publish button, share your latest post on social media. But don’t blast the same message concurrently across all channels — that’s lazy, ineffective and just plain annoying. Be sure to change up the descriptive copy promoting your post, as well as the times and dates you’re posting to each channel.
Turn it into a video
You have a solid post, so why not repurpose it into a fun, 30-second video? Use your blog as the basis for your script, while giving it a new spin or adding in a cliffhanger that compels readers to check it out on your website. Not only that, it grabs a whole new audience that prefers to digest their content in a video format.
Ensure you’re optimized for search
Your blog post is ready for its debut — you think. Have you done your homework on keywords that will help generate the most traffic? Use a keyword research tool like Wordstream to pinpoint keywords in your industry, how they rank and their CPC if you decide to support your post with an ad campaign.
Expand your reach
Nobody says your blog can only be posted on your company’s website. Seek out opportunities to amplify your reach via high-traffic sites like Business 2 Community, GrowthHackers or the invitation-only (and pay to play) Forbes Council.
Bottom line, you can never have enough blog traffic. Your loyal audience is out there — share it far & wide and they will come.