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The Content Strategy Trifecta: Tools to Check Out

Creating high-performing content is the holy grail of content marketing. But it can also be a complex and time-consuming process. That’s where these powerful content tools come into play — streamlining workflows and working together to give you an edge over the competition.

Content ideation — and then some
Generate ideas for great content — and then take your content to the max using ContentFriesnumerous features. To help you produce innovative, relevant content ideas, this tool taps into user submissions to analyze content trends and high-performing topics.

With content ideas in hand, you can explore its tools for video integration, content distribution and more, starting at less than $9/month:

  • Access a library of stock video, images and audio to incorporate into your content
  • Add captions, titles and other visual elements
  • Use social publishing and scheduling capabilities to share across platforms
  • Connect with relevant influencers to amplify your reach

Unlocking powerful keyword insights
Now that you have great content, it’s time to optimize its online visibility and performance. SE Ranking combines keyword research, competitor intelligence and holistic SEO capabilities, giving content marketers a data-driven advantage.

Plans start at $52/month for tools that allow you to:

  • Run a technical website audit and SEO audit of every page and link
  • Identify and resolve technical SEO issues that could be impacting website performance
  • View competitors’ organic social, paid and keyword strategies
  • Check out keyword search volume, competition and difficulty, helping you decide which terms are worth targeting

Creating interactive content
You don’t have to be a designer to bring your content to life. Visme offers users an intuitive drag-and-drop interface and extensive template library to easily craft engaging visual assets. The basic package is free, but paid subscriptions start at $12.25/month with tools to:

  • Access professionally designed templates so you don’t have to start from scratch
  • Create infographics, charts and data visualizations with simplified design tools
  • Build dynamic slide decks with interactive elements, like quizzes, polls and slideshows
  • Craft how-to guides or product demonstrations, that can be embedded directly into your content

Tools that pack a punch
From generating content ideas to incorporating the right keywords to adding effective designs, use these tools together to ensure that every piece of content you publish is strategically aligned, thoroughly researched and visually captivating.

Authored by: Lauren HarrisThe Content Strategy Trifecta: Tools to Check Out
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